IAAF Regional Development Centre Moscow

IAAF / NESTLÉ KIDS’ ATHLETICS MAKES POSITIVE IMPACT IN UKRAINE

Sport always seems to find a way of transcending difficult situations. Earlier this month in Ukraine, the current turmoil in the country was forgotten for a brief moment as the IAAF / Nestlé Kids’ Athletics programme was activated in Lviv.

Teachers from 70 schools in the region took part in workshops on athletics training for schoolchildren, instructed by Liana Kopylova. Children took part in a range of activities, encompassing the core skills of athletics: running, jumping and throwing.

Ukraine’s national federation is hopeful that the information learned in the workshops can now be implemented into the school curriculum.

“The IAAF Kids’ Athletics programme has gained popularity all around the world. Its implementation and development in our country is one of the priorities of the Ukrainian Athletics Federation,” said Ihor Gotsul, president of the Ukrainian Athletics Federation.

“We strive to ensure that IAAF Kids’ Athletics becomes part of the school curriculum, and this requires highly skilled personnel in this field,” he added. “It’s great that we have a real supporter in the form of Nestlé. Through our joint efforts in teachers’ training, it will turn dreams into reality.”

In Ukraine, Nestlé will support the further development of the IAAF Kids’ Athletics programme, allowing the national athletics federation to organise additional courses for teachers and coaches in the hope of eventually attracting more children.

“Nestlé Healthy Kids Initiative aims to raise awareness of schoolchildren all over the world on Nutrition Health and Wellness,” said Gennady Radchenko, head of corporate communications and corporate affairs of Nestlé in Ukraine and Moldova. “We intend to introduce it in all the countries where we operate.”

IAAF Kids’ Athletics / Nestlé Healthy Kids, the flagship development project of the IAAF’s School / Youth programme, is one of the biggest grassroots development programmes in the world of sports.

The Nestlé Healthy Kids programme aims to raise nutrition, health and wellness awareness and promote physical activity among school-aged children around the world. The programme reached more than 6.9 million children in 68 countries in 2013.

Nestlé, which is the world’s leading nutrition, health and wellness company with 339,000 employees worldwide, became the main sponsor of Kids’ Athletics in January 2012, agreeing a five-year sponsorship with the IAAF.

The IAAF’s objectives for Kids’ Athletics, which has so far been activated in more than 130 of the IAAF’s 212 national Member Federations worldwide, are to make athletics the number one participation sport in schools, promoting a balanced and healthy lifestyle, and attracting the potential sports stars of tomorrow.

IAAF